Step into the world of luxury and nostalgia with our project for the new upscale lounge at Red Rock Casino. Inspired by the opulence and charm of bygone eras—the roaring twenties, the glamorous fifties, and the funky seventies—our vision was to craft an inviting yet sophisticated cocktail lounge that harkened back to the golden ages of entertainment. Designed to cater to the discerning tastes of the 'Housewives of Summerlin'—affluent adults seeking an elevated experience beyond the typical gaming bar—our mission was clear: to breathe new life into a space that held untapped potential. As we delved into the branding process, we were met with a wealth of captivating options, each possessing its own unique allure. The challenge lay in selecting just one, as each concept exuded its own distinct charm, leaving us captivated by the endless possibilities. Drawing inspiration from the clandestine speakeasies of the 1920s and the sumptuous French lounges of the prohibition era, our concept promises to transport patrons on a journey through time, where indulgence and sophistication reign supreme.