Merry Crimson
BRAND CAMPAIGN
Welcome to a holiday extravaganza like no other—a whimsical takeover of an event space where Christmas spirit knows no bounds. Our vision was to immerse guests in a festive wonderland where every corner exuded the joyful chaos of the season. With decorations and libations dialed up to eleven, our artwork played a pivotal role in tying the merry madness together. Targeting the winter break crowd, including college students craving fresh experiences, we aimed to offer a fun-filled escape from the ordinary. Drawing inspiration from retro Christmas advertisements of the 1950s, we tapped into the nostalgic charm of yesteryear, infusing our design with a playful twist. These vintage ads, often cheeky and unexpected, provided the perfect muse for our festive aesthetic. However, the true challenge lay in mastering typography, where we embraced the sign painter motif to inject creativity and whimsy into every detail. The result? A holiday spectacle that transcended the ordinary, inviting guests to revel in the joyous spirit of Christmas with a delightful dash of retro flair.
Credits: Creative Direction: Matt Crist | Art Direction: Matt Crist | Graphic Design: Matt Crist,