Oakmont Stratton
BRAND EXPLORATION
Jordan Belfort, famously known as the “Wolf of Wall Street,” has spent years building an empire that transcends his early career, evolving into a symbol of unrelenting ambition and success. As part of his brand rejuvenation, we partnered with Belfort to craft a new era for Oakmont Stratton—a reimagining of his legacy aimed at captivating the youth market. Drawing inspiration from the rebellious spirit and high-energy culture of brands like Nelk Boys and Full Send, we positioned Oakmont Stratton not just as a clothing line, but as a lifestyle—a bold declaration of success, confidence, and no-holds-barred ambition. The brand taps into the raw energy and unapologetic ethos of a generation that’s rewriting the rules. Our creative strategy blended iconic elements of Belfort’s narrative with modern, street-savvy designs, creating a fashion line that speaks directly to the fearless, fun-loving crowd. Oakmont Stratton is not just about wearing clothes; it’s about embracing a mindset—where winning is everything and playing it safe is never an option.
Credits: Creative Direction: Tal Cooperman | Art Direction & Design: Matt Crist