Welcome to 'Think Outside the Strip'—a bold endeavor to captivate out-of-town guests and lure them away from the bustling lights of the Las Vegas Strip. In a bid to entice a younger demographic accustomed to the glitz of the city's iconic thoroughfare, we set our sights on showcasing the hidden gems nestled within our local neighborhood resort. Eschewing the traditional gaming promotions, our focus shifted towards the indulgent pleasures of culinary delights and spa luxuries—an invitation to explore a different side of Las Vegas. 'Think Outside the Strip' emerged from the annals of our internal brainstorming sessions, embodying the spirit of innovation and adventure. Through the lens of high-end photography, we sought to elevate the allure of our offerings, employing a 'less is more' approach to copywriting. Embracing a unique copy lockup reminiscent of iconic logos, our design exudes sophistication and intrigue, beckoning travelers to step off the beaten path and discover the unparalleled experiences awaiting them at our local neighborhood resort.