Station Casinos 45th Anniversary
BRAND CAMPAIGN
Embarking on a journey to celebrate Station Casinos' illustrious 45-year legacy, Our design team set out to honor the heartbeat of our organization: our dedicated Team Members and their families. With the vibrant Las Vegas community as our audience, we endeavored to shine a spotlight on the enduring commitment and rich history that defines Station Casinos. Through the lens of The Collective You, we meticulously captured over 50 of our longest-tenured employees over two captivating days. Opting for the timeless allure of black and white photography, each portrait exuded a poignant depth, evoking a profound sense of emotion and reverence. The exceptional quality of these portraits breathed life into our project, serving as poignant reminders of the invaluable contributions made by our remarkable team. Ultimately, this endeavor not only celebrated our employees but also reinforced Station Casinos' status as the Local Favorite, cementing our place in the hearts of the Las Vegas community.
Credits: Photographer: The Collective You | Creative Direction: Tal Cooperman | Art Direction: Matt Crist | Videography: Tim Carhartt | Graphic Design: Matt Crist, Jordan Ascanio, Brooklyn Walters, Emilio Sanchez,